High-end camera maker, DJI form strategic UAS partnership

By Luke Geiver | November 05, 2015

The camera manufacturer responsible for capturing the first landing on the moon could soon be behind the next great aerial image captured via drone. Hasselblad, the Swedish-based camera firm, has partnered with one of the world’s most recognizable small unmanned aircraft vehicle manufacturers: DJI.

DJI acquired a strategic, undisclosed minority stake in Hasselblad and the two entities will now look for ways to combine their technical knowledge and inventive spirit, according to Hasselblad.

Frank Wang, DJI founder and CEO, said the two “share a passion to provide creative people with cutting-edge, inventive technology to help them take visual storytelling to the next level.” The partnership will also help to push the boundaries of what’s possible in imaging technology, he added.

Perry Oosting, Hasselblad’s CEO called DJI the clear technology and market leader in the segment.

Cameras built for use on any DJI platform will continue to be manufactured in Sweden. DJI platforms will still be made in Shenzhen, China.

Earlier this year, DJI released a new camera designed specifically for aerial photography and cinematography it calls the Zenmuse X5. The camera uses an integrated 3-axis gimbal stabilization system and a sensor that allows for greater pixel clarity. The sensor is eight times greater than that of the previous system used in the X3 system most commonly used with the DJI platform.