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Finding The UAS Story Of The Year

By Luke Geiver | December 31, 2015

In attempt to provide a look back at some of our biggest, most well-read stories of the year as we exit 2015, I reviewed our article tracking platform. Although we do track the total clicks and click rate of our online stories, we also understand that certain stories and headlines lend themselves to higher read through volumes and faster click rates. At the same time, we also understand that some stories, however important they actually are, will not record high click rates (over time the majority of our stories all earn high read through volumes).

Before I started the review process, I expected to see stories with big-issue themes—FAA, privacy, etc.—to be at the top for story volume and click rates. It turns out (and I have the data to prove it) that the UAS audience is interested in a huge range of topics. Near the top for our 2015 story archives are stories on university’s receiving COA’s, the state of the small UAV industry and a technical look at sense-and-avoid strategies for large UAVs.

Although I had hoped to pinpoint and highlight trends from our stories for the reader to draw conclusions from, all I can really say is that when it comes to UAS, readers at-all interested in UAS will read just about anything they can get their eyes on.  From sUAS firms partnering with data solutions providers to broad feature-length looks at the state of regulations, the UAS universe is making the time to read and collect information and insight on an incredibly wide topical scope.

For next year, I would argue it is safe to assume the same eagerness of the UAS world to consume information on all topics will continue. To ensure our team is on-point with our coverage, I can’t tell you every story we have planned just yet (we do have an incredible number of stories already planned, however), but I can tell you where we plan to be. Early in the year you can find us in Texas for the first-ever UAS event in the Lone Star state. We’ll also be in New Orleans for the biggest event of the UAS year, AUVSI’s Xponential.

In early fall, we’ll be a few miles away from our corporate headquarters for the UAS Summit that has become a must-attend event for a wide portion of the UAS industry. NASA is planning another event for UAS and although we weren’t there in person last year, we’ll be there this year. Along with those big-time events, we are looking at others on the west coast that were successful as first year shows in 2015. Throw in several field demonstrations, flight demos, ground breakings and other industry related events that we have already been invited too or hope to be invited too, and we feel good about our coverage plans for 2016.

Even with our coverage plan already in the works, please don’t hesitate to drop us a line or throw out an idea for a story or an event you think we should be at. If you have a great project in the works, let us know. 2016 is going to be the biggest year in UAS history and if you think you and your team should be part of the 2016 story, make sure to get in touch. Until we talk, Happy New Year.